About Khoob

At Khoob, we believe in stories woven through time—stories of craftsmanship, heritage, and a future where tradition thrives in the modern world.

Our journey began in 2022 during a visit to Varanasi, where our founder stumbled upon a small, hidden shop selling lacquerware toys—a craft native to the city but struggling to survive. The artisans behind it, barely visible in their own community, left a lasting impression. That encounter sparked a desire to reconnect these ancient techniques with the present, inspiring the birth of Khoob.

And so, Khoob was born. The name “Khoob” means plenty, abundant, and beautiful—qualities we strive to bring into every home through our collection of Indian handicrafts. We are committed to preserving centuries-old traditions while breathing new life into them, making them relevant, beautiful, and accessible for today’s world.

Khoob is more than a brand—it’s a mission to preserve, innovate, and future-proof India’s invaluable heritage. Each piece we create is not just an object, but a conversation between the past and the present. We collaborate with artisans across India—craftspeople whose skills have been passed down through generations. Our products are a testament to India’s unmatched craft heritage, carefully preserved and elevated for modern lives. 

At Khoob, we are obsessed with uncovering the rich history and traditions of Indian craftsmanship. We create objects that showcase the skill, heritage, and dedication of the artisans we work with, while adding our contemporary touch to each piece. Our goal is simple: to ensure that Indian handicrafts not only survive but thrive for generations to come.